Engagement & Retention project | Qolaba.ai

Core Value Proposition

Qolaba AI offers multiple AI tools (language, image, and speech generation) under a single, affordable subscription. This unified access reduces subscription costs and the hassle of switching platforms, making high-quality AI tools more accessible and affordable in one streamlined solution.

User Experience

• Frequent Updates: Consistently integrates top AI models, ensuring users have access to the latest tools.
• Personalized Knowledge Base: Users can upload their data for tailored, responsive outputs.
• Multimodal Support: Processes diverse input types and provides varied outputs to suit different needs.
• Credit System: Users consume credits for actions (e.g., image generation, voiceovers), paying only for what they use.

User Frequency Segments

Casual Users: 2-3 times/week

Core Users: 5-10 times/week

Power Users: 2-3 times/day

Ideal Engagement Framework - Depth

Depth for Qolaba = Credit Usage × Time Spent(on using different Tools/Features)

Credit Usage

The more credits a user spends, the more they engage with Qolaba’s tools, driving higher revenue as they buy more credits or upgrade their plan.

Time Spent

The more time users spend exploring different tools (e.g., chatbots, image generation, speech), the deeper their engagement, which increases retention and the likelihood of upgrading to paid plans.

Actions that Make Someone an Active User for Qolaba

Natural Frequency

4 - 8 times per week

Segments

Casual Users: Engage occasionally with a few features.

Core Users: Regular users who engage consistently with a few tools or features.

Power Users: Frequent users who explore a variety of tools and features.

Goal

Maximize credits spent per user to increase revenue growth and improve user retention.

Success Metrics

• Daily Active Users (DAUs): Track how many users engage daily.
• Average Session Duration: Measure engagement depth and session quality.

Problem Statement

Encourage users to return frequently and spend credits to increase engagement and monetization.

Current Alternatives

• AI tools: ChatGPT, Claude, DALL-E, Midjourney, Leonardo AI, etc.
• Aggregators: Platforms like You.com, Poe, Magai that offer combined AI functionalities.
• General Search and Information Sources: Google and similar platforms.

Solution

• Simple, intuitive UX that encourages easy exploration of tools.
• Continuous updates with the latest AI models and features.
• Personalized recommendations driven by user behavior and updated data, guiding users to explore and use various tools.

User Flow

Open app → View dashboard → See updates on new tools/features → Engage with tool/feature.

Key Metrics to Track

• Average Sessions per User per Day: Indicates daily engagement frequency.
• Average Time per Session: Shows the quality of engagement per session.
• Average Credits Spent per User per Day: Reflects monetization and engagement depth.

Campaign 1: Boosting Weekly Engagement for Core Users

1. Segmentation: Core Users
2. Goal: Increase credit usage
3. Pitch: “Improve your skills in [use case] with Qolaba!” (example: How to analyze data using AI)
4. Offer: Weekly tips and ideas tailored to each user’s interests
5. Frequency and Timing: Weekly/Monthly email campaigns
6. Success Metrics: Increased credit usage

This campaign targets Core users who use Qolaba 4+ times a week but don’t use many credits. The goal is to help these users get more out of Qolaba by showing them new ways to use their credits.

By grouping users based on their interests, we can send personalized weekly emails that highlight relevant tools and tips. Since these users already check in often, we’ll guide them on making the most of Qolaba’s features to match their needs.

Campaign 2: Encourage Users to Explore All Tools & Features

1. Segmentation: Power & Core Users
2. Goal: Drive users to explore more tools and features within Qolaba
3. Pitch: Expand your toolkit: Discover new tools and unlock your potential!
4. Offer: Personalized recommendations that introduce unused features (e.g., image generation, chatbots, speech tools) and gamified challenges to encourage exploration. Users can earn credits for trying new tools.
5. Frequency and Timing: Monthly email campaigns and in-app prompts based on user activity
6. Success Metrics: Increase in distinct tools used per user, longer average session durations, and higher credit consumption

This campaign targets Power & Core users who are active but tend to stick to just one or two tools. The goal is to encourage these users to explore Qolaba’s full range of tools and features, helping them discover how diverse and powerful the platform is.

By offering personalized recommendations, users will be introduced to new tools that match their interests. The campaign will also include gamification elements, rewarding users with credits for exploring different features, making the experience both engaging and rewarding.

Campaign 3: Improve Community Engagement on Qommunity Wall

1. Segmentation: Power & Core Users
2. Goal: Boost engagement on the Qommunity Wall
3. Pitch: Join the Qommunity: Like, Share, and Get Inspired!
4. Offer: Encourage users to like, share, and comment on images. Showcase top-rated images and prompt ideas.
5. Frequency and Timing: Display recent creations on the dashboard and send weekly notifications about trending content.
6. Success Metrics: Increased likes, shares, comments, and overall engagement.

This campaign aims to drive engagement on the Qommunity Wall by encouraging users to interact with others' creations. Users will be prompted with dashboard highlights and weekly notifications about popular images, fostering more likes, shares, and community involvement.

Campaign 4: Improve Monthly Engagement

• Segment: Casual Users
• Goal: Increase monthly engagement
• Pitch: Explore new tools and features, free for this month!
• Offer: Highlight new tools and features available with free credits, encouraging casual users to try them out.
• Frequency & Timing: Monthly email campaign sent at the beginning of each month
• Success Metrics: Increase in Monthly Active Users (MAU) and re-engagement of dormant users

This campaign is aimed at Casual users to drive them back to Qolaba by showcasing new tools and features available for free this month. The goal is to encourage users to return and engage more frequently, increasing both monthly active users (MAU) and the likelihood of re-engaging dormant users.

Campaign 5: Encourage Free Credit Utilization

• Segment: Casual Users on free plan
• Goal: Drive free credit usage
• Pitch: Make the most of your free credits before they expire!
• Offer: Personalized, step-by-step guides for specific projects based on the user’s ICP bucket
• Frequency & Timing: Bi-monthly email reminders and in-app notifications on free credit balance
• Success Metrics: Increased free credit consumption and more frequent logins

This campaign targets Casual users on the free plan who still have unused credits but haven’t been taking full advantage of them. By sending personalized guides based on their interests and usage, we aim to show them how to use their remaining free credits in a meaningful way.

Current Retention Rates (Paid Users)

Retention rates for paid users have fluctuated due to issues like payment gateway disruptions, affecting customer retention. Once these issues are resolved, we expect more consistent retention patterns.

Industry Standard for SaaS & AI Products

• SaaS Products: Retention typically starts around 80-90% in the first month (M1) and declines gradually. By Month 12 (M12), strong SaaS products retain 30-40%.
• AI Products: These generally experience higher churn rates initially but improve with better product-market fit and user education.

Retention Curve

Due to external factors (e.g., payment gateway issues), retention has not yet stabilized. As these issues are resolved, we expect a clearer pattern and potential for improved retention.

Top Retention ICPs

• Working Professionals, Business & Management Roles: Highly engaged, using the platform for work-related tasks.(Marketing, Content Creation, Data Analysis, Freelancer, Artist & Writers)
• General Personal Use: A significant segment, especially among free users.
• Students (Undergraduate/Graduate): Benefit from lower pricing, with some universities getting free access as a student benefit

Acquisition Channels Driving Retention

• Organic Traffic: Active presence on forums like Reddit attracts engaged, long-term users.
• Product Listings & Newsletters: Listings on platforms like AI for That and targeted newsletters bring users likely to stay engaged.

Top Features Driving Retention

1. Chatbot: Accounts for nearly 70% of traffic
2. Contextual Memory: Remembers context across multiple LLMs,
3. Knowledge Base: Enables users to create personalized repositories of information for their chatbots.
4. Centralized Credit System: Users purchase credits which can be used across different tools(e.g., llms usage, generating images, creating voiceovers)

Reasons for Churn

Negative actions I would look for

Low NPS, Support tickets, Anti engagement, Cancel reasons, Feedback surveys, Low credit usage, Cancel flows

Campaign 1: Low NPS & High Support Tickets (At-Risk Users)

Idea:

Target users with low NPS scores and frequent support tickets, as they are at risk of churn. The goal is to engage them with personalized support to address their pain points and improve their experience.

Segmentation: Identify users with low NPS or high support ticket volume.

Pitch: We value your feedback! Let’s make things right.

Offer: A personalized 1-on-1 call where users can share pain points and receive guidance on better platform use.

Frequency and Timing:

• Immediate outreach after low NPS or negative support tickets.
• Follow-up within 48 hours post-call.

Success Metrics:

• Increased NPS
• Reduced support ticket volume
• Positive feedback on follow-up surveys
• Re-engagement through higher session frequency and credit usage.

Campaign 2: Anti-Engagement (Paid Power Users)

Idea:

Target paid power users who show a decline in engagement, aiming to re-engage them with features they might be missing out on.

Segmentation: Identify high-value, paid users with declining activity, using heatmap analysis and behavior metrics.

Pitch: You’re missing out on new tools—let’s get you back on track!

Offer: Provide tailored insights on underused features, along with guides on recent updates relevant to their specific use case.

Frequency and Timing:

• Trigger outreach if no activity for 7 days.
• Follow up weekly for 30 days to encourage re-engagement.

Success Metrics:

• Increased weekly active users (WAU)
• Rea-engagement with high-potential features

Campaign 3: Payment Gateway Churn

Idea:

Reconnect with users who churned due to past payment gateway issues, offering reassurance and an incentive to return.

Segmentation: Users who previously churned because of payment gateway problems.

Pitch: We’ve fixed the issue! Get one month free as a token of appreciation.

Offer: One-month free extension plus a guide for reactivation.

Frequency and Timing:

• Immediate outreach after issue resolution.
• Monthly follow-up to check on satisfaction and usage.

Success Metrics:

• Reactivation rate of affected users
• Reduced churn over the next 3 months
• Positive sentiment in post-recovery feedback

Campaign 4: Re-engaging Power Users with Low Credits

Idea:

Encourage free power users with low credits to stay active by providing accessible options to gain more credits. Basically these are potential users who are little hesitant to make the decision

Segmentation: Focus on free users with high engagement but reduced activity due to low credit availability.

Pitch: Don’t let low credits stop you—earn, top up, or upgrade and keep creating!

Offer:

• Gamification Rewards: Earn credits through fun challenges and activities.
• One-Time Top-Up Option: Highlight an upcoming one-time top-up plan.
• Discounted Plan: Provide a 25% discount on the Lite plan to access more credits.

Frequency and Timing:

• Weekly emails and in-app reminders whenever users log in with low credits.

Success Metrics:

• Boost in engagement rates
• Increased credit purchases and subscription upgrades

Campaign 5: Win Back Core & Power Users with Platform Improvements

Idea:

Re-engage churned core and power users by showcasing recent platform improvements that directly address their past pain points.

Segmentation: Target former core and power users who left due to bugs and errors.

Pitch: We’ve listened to your feedback, Qolaba is better than ever!

Offer:

• Platform Update Highlights: Showcase bug fixes and stability improvements.
• New Features Spotlight: Highlight new features and key enhancements since their departure.
• 500 Free Credits: Offer a 500-credit reactivation bonus as appreciation for their past feedback.

Frequency and Timing:

• Send a personalized email once improvements are live.
• Follow up with in-app notifications if they log back in.

Success Metrics:

• Return rates
• Reactivation engagement
• Increased session duration